Analysis of the Digital Marketing of the Ice Cream Brands

The Finalization of Analyzing Ice Cream Brands

By Rawad Sawah

We are here to compare and examine the ice cream brands and analyze their social media and digital marketing. In this article we will be focusing on two very popular brands in the ice cream market which are Häagen Dazs and Klondike. Two of which are very similar and also very different from each other, we ae here to analyze both brands and determine the digital marketing of them.

Based on the data I pulled from google trends for both brands, the search of of ice cream is not really used as much in general, but these results are at its peak during the summer time when the weather is hot and a lot of people are feeling a nice cold ice-cream, hence in the winter times the searches for them are at its lowest peak

The brands we are focusing on are:

·       Häagen Dazs

·       Klondike

The LSI keywords from my brands:

Häagen Dazs:

·       Canadian ice cream brands

·       Häagen Dazs nutrition

·       Where to buy Häagen Dazs ice cream

Klondike:

·       Klondike brands

·       Klondike coupons

·       Klondike variety’s

Both these brands are very different but at the same time have some similarity and also have their individual strengths. Häagen Dazs really put their name out there, they are well knowing for the amount of flavors they have, while Klondike has a very unique kind of cream that not all Ice-cream brands have.

In conclusion I believe that Häagen Dazs is really at its peek with their search engine optimization. They are providing way more information then Klondike. That is really most important thing, for you to have a strong search engine optimization is the key to being a success business and selling your products

APA Citation Sample (in alphabetical order):

Häagen Dazs (2017). Häagen Dazs Ice Cream. Retrieved from https://www.haagen-dazs.ca/hd-en

Klondike (2017). Klondike Ice Cream. Retrieved from http://www.klondikebar.ca

LSIGraph. (February 2017). LSIGraph keyword generator [Ice Cream]. Retrieved from http://lsigraph.com/

SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar

SEO Audit of Major Ice Cream Brands

An analysis of the SEO of Chapman’s and Nestle

By Mitchell Laskowski

Modern day marketers must really consider the impact that proper SEO can have on their brand. In this post we will take a look at how well Chapman’s Ice Cream  and Nestle Drumstick manage the Search Engine Optimization of their websites.

Based on the data I have received from Google Trends, it seems that most people are not searching for specific ice cream brands, but instead just searching for ice cream in general. These search results peak during the summer months when it is hot outside. Searches are at their lowest during the colder months of the year.

Here are some of the LSI keywords from my brands:

Chapman’s:

• ·       Canadian Ice Cream Brands
• ·       Chapman’s Ice Cream Coupon
• ·       Where to Buy Chapman’s Ice Cream

Nestle:

• ·       Nestle Drumstick Nutrition
• ·       Ice Cream Drumstick Brands
• ·       Nestle Drumstick Variety Pack

Each of these brands have their own individual strengths. Chapman’s website contains many calls to action, while Nestle website includes a proper meta description and good use of alt text. Areas that can be improved on both websites are meta keywords and bold/italics.

In conclusion I believe that Nestle did a better job with their Search Engine Optimization. They provided much more information than Chapman’s including alt text. Alt Text is a very important piece of a website since it is a legal requirement if you do business in the United States.  Overall I was surprised that two major brands could have such large gaps in the search engine optimization of their websites.

APA Citations:

Chapman’s (2017). Chapman’s Ice Cream. Retrieved from http://www.chapmans.ca/

Google. (February 2017). Google trends. [Ice Cream, Chapman’s, Nestle.]. Retrieved from https://www.google.ca/trends/explore?date=today%2012-m&geo=CA&q=ice%20cream,%2Fm%2F0fqg35,%2Fm%2F01556g

LSIGraph. (February 2017). LSIGraph keyword generator [Ice Cream]. Retrieved from http://lsigraph.com/

Nestle Drumstick (2017). Nestle Drumstick. Retrieved from https://www.drumstick.com/

SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar

An introduction to the Social Media analysis of Ice Cream Brands

We are here to compare and examine various ice cream brands and analyze their social media and digital marketing. 

The brands this blog will be focusing on are:

Chapman's
Nestle
Haagen Dazs
Klondike
Baskin Robbins
Perry's Ice Cream

The authors of the blog:

Mitchell Laskowski is a second year marketing student at Sheridan College. 

Rawad Sawah is a second year marketing student at Sheridan College.

Gursewak Singh Brar is a second year marketing student at Sheridan College.