Content Marketing Campaign for Chapman’s Ice Cream

Content Marketing Campaign

Content marketing idea for Chapman’s Ice Cream

By Mitchell Laskowski

“This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”

#IceCreamDream will be a contest where fans will take pictures of themselves or their families eating Chapman’s Ice Cream in exotic locations. This activity causes families and friends to plan out a special location to take a photo for the contest, and get enjoy Chapman’s Ice Cream while doing it. Chapman’s is a family owned Canadian company with most of their customers being Canadian families so this contest should really connect with the fans.

This promotion can take place over Facebook, Twitter, YouTube and Instagram. People must be following at least one of our social media accounts to qualify for the contest. Having the hashtag #IceCreamDream posted with every photo/video helps bring awareness to our marketing campaign. The goal is to greatly increase the amount of followers on all our social media accounts, and increase the interaction we have with our fans.

 The grand prize would be a family dream vacation anywhere in Canada. I could be possible to partner up with Government of Canada to offer better prizes such as trips to National Parks or other important areas of Canada. Many secondary prizes such as free ice cream should be given out throughout the contest to encourage participation and to help make the fans feel like winners.

This campaign could take place anytime of the year, but summer would be the ideal time. Ice Cream sales are at their highest and it is easier for people to travel around in the warmer weather.

Content Marketing Idea for Baskin Robbins

Content Marketing Idea for Baskin Robbins

By Gursewak Singh Brar

I am creating a content marketing campaign for Baskin Robbins. Baskin Robbins is a well-known name in ice cream industry. My idea is to create affective advertisement utilizing the social media platform for Baskin Robbins Company. As from the previous blogs we can see that most of the posts on Baskin Robbins social platform are all based on commercials with just one image and few words. This lacks interaction with the content and is an important factor where the company is lagging behind.

My audience are the people who visit social media platforms Facebook and YouTube regularly and often search content that is based on health and food.

The campaign will focus on creating a social media content that will educate about the benefits of ice cream.

I am planning to generate 10 K likes, 2 K subscribers and about 1K comments.

This campaign will be launched this summer and it is the best time to educate people to love ice cream.

I will use Facebook and Twitter to launch this campaign.

This campaign will use video to be share on YouTube and Facebook to attract people.

Disclaimer: “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”.

All of the data is retrieved from official Facebook, twitter and YouTube platforms of Baskin Robbins and Perry’s Ice cream.

Interesting Ice Cream Facts

Interesting Ice Cream Facts

By Mitchell Laskowski

Ice cream is such a fascinating dessert. It's true origin is unknown but legends say a 1st-century roman emperor ordered his servants to fetch snow from the mount ions which was to be flavoured by juices. The Ice Cream Cone gained popularity at the 1904 World's Fair, when an Ice Cream vendor ran out of bowls and started using folded up waffles from a nearby food stand.  

Here are a few other interesting things about Ice Cream:

Check out Ecreamery for many more interesting facts about Ice Cream