Content Marketing Idea for Baskin Robbins

Content Marketing Idea for Baskin Robbins

By Gursewak Singh Brar

I am creating a content marketing campaign for Baskin Robbins. Baskin Robbins is a well-known name in ice cream industry. My idea is to create affective advertisement utilizing the social media platform for Baskin Robbins Company. As from the previous blogs we can see that most of the posts on Baskin Robbins social platform are all based on commercials with just one image and few words. This lacks interaction with the content and is an important factor where the company is lagging behind.

My audience are the people who visit social media platforms Facebook and YouTube regularly and often search content that is based on health and food.

The campaign will focus on creating a social media content that will educate about the benefits of ice cream.

I am planning to generate 10 K likes, 2 K subscribers and about 1K comments.

This campaign will be launched this summer and it is the best time to educate people to love ice cream.

I will use Facebook and Twitter to launch this campaign.

This campaign will use video to be share on YouTube and Facebook to attract people.

Disclaimer: “This is a student-concept for a Sheridan Pilon School of Business Digital Marketing Course”.

All of the data is retrieved from official Facebook, twitter and YouTube platforms of Baskin Robbins and Perry’s Ice cream.