Twitter
Presence of Ice Cream Brands
Chapman’s
vs Nestle Drumstick on Twitter
By
Mitchell Laskowski
Most
of the content posted on the Chapman’s Twitter page is very similar to the
content posted on their Facebook page. It contains several pictures of
Chapman’s products as well as responses to questions and comments. Several
posts link to other social media accounts such as Instagram or back to their
website.
Currently
the most popular tweet is a Merry Christmas and Happy Holidays message from
Chapman’s VP Ashley Chapman. This post received 20 likes, 5 retweets and 4
replies. Chapman’s doesn’t follow the
50/50 rule on twitter, most posts are involving their own product. They tweet
quite frequently, around 2-3 times per week.
Similar
to their Facebook page, Nestle Drumstick is not very active on Twitter. They
average only about 2 tweets per month. The 50/50 is not applied here as all the
posts here are pictures of Nestle Drumsticks, or retweets of positive customer
reactions.
The
most popular post on the Nestle Drumstick Twitter page is about a contest where
followers can win free ice cream. It
received 34 likes. 88 retweets, and 79 replies. Contests are a great way to
interact with your followers over social media and also give them some extra
incentive to interact with your brand.
Chapman’s
|
Nestle Drumstick
|
|
Number of Tweets
|
1,531
|
6,712
|
Followers
|
5,620
|
5,815
|
Following
|
127
|
637
|
Likes
|
1,303
|
3,800
|
Average Tweets per
month
|
11
|
2
|
No comments:
Post a Comment