Wednesday, 15 March 2017

Chapman’s vs Nestle Drumstick: YouTube Presence

YouTube Presence of Ice Cream Brands

Chapman’s vs Nestle Drumstick on YouTube

By Mitchell Laskowski


The YouTube channel for Chapman’s is mainly used to showcase commercials and advertisements for new products that have been released over the years. They also have several videos that relate to the backstory of the characters in their children’s ice cream line. The channel is not updated often, with new post taking place from every few months to every few years.


The most popular video from Chapman’s was a commercial for “Chapman’s Ice Cream Sundae”. The video received over 11,500 views and 26 likes. The video has also received 6 comments. Chapman’s does not include any description on their channel nor do they link to their Twitter or Facebook accounts.

The YouTube channel for Nestle Drumstick is desperately lacking content. They currently only have one video throughout the channel. Their last video was posted over 4 years ago. No other information is provided on their channel. There is not description or links to other social media websites.


The most popular video on the Drumstick YouTube channel is their only video, “The Drumstick Ode to One Million Fans”. This video was released to celebrate 1 million fans on Facebook, however the video and channel do not link to Facebook. The video has received over 8,000 views and 36 likes, but only 2 comments.

4 comments:

  1. Content is very organised and information provided is very helpful

    ReplyDelete
  2. Ice Cream brand is well explained, really liked the content.

    ReplyDelete
  3. liked, comment and followed on march15

    ReplyDelete
  4. Graphical representative and cool stuff!

    ReplyDelete