YouTube Presence of Ice cream Brands
Baskin Robbins Vs Perry’s Ice Cream
By Gursewak Singh Brar
If we look at Baskin Robbins presence, it is not much active on the YouTube Channel. There are only 5 videos on Baskin Robbins’ YouTube channel. The latest video was posted about 7 months ago, one about 10 months and other 3 about 1 year ago. All of these video posts are commercials except one named “Sandwich for a Sandwich” that is bit a game type commercial. In the description area, only publishing date is mentioned. Description area has no info or any link or keyword. Baskin Robbins commercial about Polar Pizza is the most successful because it generated about 415, 089 views, 85 likes, only 3 dislikes and 17 positive comments.
Baskin Robbins commercial about Polar Pizza:
If we look at Perry’s, they have posted more videos as compared to Baskin Robbins. There are total 16 videos. The time frame is once a year. The videos are mixed contents with commercials, customer reviews, how to and events. The Perry’s following 50/50 rule here too. The most successful video is about the story of Perry’s entitled, “Our story in small bites.” It generated around 3289 views. In the case of description Perry’s following similar trend as Baskin Robbins.
Our story in small bites:
Company
|
# of videos
|
# of views
|
# of subscribes
|
Baskin Robbins
|
5
|
807,900
|
2,143
|
Perry’s Ice cream
|
16
|
8,439
|
22
|
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