Facebook Presence of Ice cream Brands

Facebook Presence of Ice cream Brands

Baskin Robbins Vs Perry’s Ice Cream

By Gursewak Singh Brar

Today I will discuss about the Facebook presence of two ice cream brands Baskin Robbins and Perry’s ice cream. When we look at the Facebook page of Baskin Robins, we see that the most of the posts are images that talks about the products of the company. It can be seen that very little or no influence is given to the keyword highlights. From the last 25+posts, we see only one promotional post that is named as “Happy end-of-January! Let's #Celebrate31!” The post is focusing on 31% off on pre- packs on every 31^st day of the month. The Facebook posts are updates every 2 days or so, even though they are just images of their products without any engaging content. We do not see 50/50 rule followed by the posts because most of the posts are about products. The most successful post is about Valentine’s Day personalized Ice Cream Cake. This post generated about 657 likes, 108 shares and 350 Comments.

(Screenshot of successful post on Valentine’s Day advertisement by Baskin Robbins)

On the other hand, Perry’s Ice Cream is using mix of media to show its presence on Facebook. There are lots of promotions, links to other sites, and videos about special events that are being used by Perry’s on Facebook. We can see on the Facebook page that Perry’s ice cream is using give away promotional tool to promote its product named “Bad Breakup” to share and win. It is also sharing third party posts like Step out Buffalos and IB time’s page on benefits of Ice Cream for health. We can see that Perry’s following 50/50 rule. Perry’s post about Bad Breakup brand was most successful that generated about 846 likes, 367 shares and 85 comments. 

     (Screenshot of successful advertisement by Perry’s Ice Cream)

Company	# Likes	# People talking about	# Checked in
Baskin Robbins	9,041,820	1,112	1,452,629
Perry’ Ice cream	56,531	1,601	1,567