Analysis of the Digital Marketing of the Ice Cream Brands

The Finalization of Analyzing Ice Cream Brands

By Rawad Sawah

We are here to compare and examine the ice cream brands and analyze their social media and digital marketing. In this article we will be focusing on two very popular brands in the ice cream market which are Häagen Dazs and Klondike. Two of which are very similar and also very different from each other, we ae here to analyze both brands and determine the digital marketing of them.

Based on the data I pulled from google trends for both brands, the search of of ice cream is not really used as much in general, but these results are at its peak during the summer time when the weather is hot and a lot of people are feeling a nice cold ice-cream, hence in the winter times the searches for them are at its lowest peak

The brands we are focusing on are:

·       Häagen Dazs

·       Klondike

The LSI keywords from my brands:

Häagen Dazs:

·       Canadian ice cream brands

·       Häagen Dazs nutrition

·       Where to buy Häagen Dazs ice cream

Klondike:

·       Klondike brands

·       Klondike coupons

·       Klondike variety’s

Both these brands are very different but at the same time have some similarity and also have their individual strengths. Häagen Dazs really put their name out there, they are well knowing for the amount of flavors they have, while Klondike has a very unique kind of cream that not all Ice-cream brands have.

In conclusion I believe that Häagen Dazs is really at its peek with their search engine optimization. They are providing way more information then Klondike. That is really most important thing, for you to have a strong search engine optimization is the key to being a success business and selling your products

APA Citation Sample (in alphabetical order):

Häagen Dazs (2017). Häagen Dazs Ice Cream. Retrieved from https://www.haagen-dazs.ca/hd-en

Klondike (2017). Klondike Ice Cream. Retrieved from http://www.klondikebar.ca

LSIGraph. (February 2017). LSIGraph keyword generator [Ice Cream]. Retrieved from http://lsigraph.com/

SEOmoz Inc. (February 2017). MozBar. Retrieved from https://moz.com/tools/seo-toolbar