An analysis of the
SEO of Chapman’s and Nestle
By Mitchell Laskowski
Modern day
marketers must really consider the impact that proper SEO can have on their
brand. In this post we will take a look at how well Chapman’s Ice Cream and Nestle Drumstick manage the Search Engine Optimization of their websites.
Based on
the data I have received from Google Trends, it seems that most people are not
searching for specific ice cream brands, but instead just searching for ice
cream in general. These search results peak during the summer months when it is
hot outside. Searches are at their lowest during the colder months of the year.
Here are
some of the LSI keywords from my brands:
Chapman’s:
- · Canadian Ice Cream Brands
- · Chapman’s Ice Cream Coupon
- · Where to Buy Chapman’s Ice Cream
Nestle:
- · Nestle Drumstick Nutrition
- · Ice Cream Drumstick Brands
- · Nestle Drumstick Variety Pack
Each of
these brands have their own individual strengths. Chapman’s website contains
many calls to action, while Nestle website includes a proper meta description
and good use of alt text. Areas that can be improved on both websites are meta
keywords and bold/italics.
In
conclusion I believe that Nestle did a better job with their Search Engine
Optimization. They provided much more information than Chapman’s including alt
text. Alt Text is a very important piece of a website since it is a legal
requirement if you do business in the United States. Overall I was surprised that two major brands
could have such large gaps in the search engine optimization of their websites.
APA
Citations:
Chapman’s (2017).
Chapman’s Ice Cream. Retrieved from http://www.chapmans.ca/
Google. (February
2017). Google trends. [Ice Cream,
Chapman’s, Nestle.]. Retrieved from https://www.google.ca/trends/explore?date=today%2012-m&geo=CA&q=ice%20cream,%2Fm%2F0fqg35,%2Fm%2F01556g
LSIGraph.
(February 2017). LSIGraph keyword generator
[Ice Cream]. Retrieved from http://lsigraph.com/
Nestle
Drumstick (2017). Nestle Drumstick. Retrieved from https://www.drumstick.com/
SEOmoz Inc.
(February 2017). MozBar. Retrieved
from https://moz.com/tools/seo-toolbar
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