Chapman’s vs Nestle Drumstick: Facebook Presence

Facebook Presence of Ice Cream Brands

Chapman’s vs Nestle Drumstick

By Mitchell Laskowski

Chapman’s Ice Cream maintains a strong presence on Facebook. They post multiple times per week and are constantly responding to customer’s questions and comments. They do not follow the 50/50 rule considering almost all of their posts are specifically about Chapman’s Ice Cream.  They do offer lots of content to try and engage with their fan base such as ice cream design contests and free items giveaways.

 Chapman’s most popular post om Facebook is a preview post for some new products that they plan to release in 2017. This post received quite a positive response from fans receiving more than 900 likes and 87 shares. The comments show that the fans are interested in the new products and even make suggestions on how the brand can improve their new product line.

“Chapman’s most popular post on facebook”

Nestle Drumstick is a different story when it comes to Facebook. They are not active posters, with only an average of 1-2 post per month. The posts show up more frequently during the summer months when they are receiving more business. Just like Chapman’s, they do not follow the 50/50 rule as well. All of their post are centered around the Nestle Drumstick. No additional content is offered to help engage the fan base.  Some sort of contest or giveaway could bring a lot more life to this Facebook page.

The most successful post from Nestle Drumstick would have to be their Valentine’s Day from 2016. This little joke managed to get them over 700 likes along with 50 shares. Overall the comments in response to the post were positive.

“Most popular Facebook post from Nestle Drumstick”

To conclude this post, I have included some of the quantifiable data from the Facebook pages. 

	Chapman’s	Nestle Drumstick
Page Likes	53,759	1,108,884
Average Comments per Post	52	6
Average Likes per Post	225	175
Average Shares per Post	17	22
Average Post per Month	6	2
Use of 50/50 rule	19 Self Post / 6 Industry Posts	25 Self Post / 0 Industry Posts

Facebook Presence of Ice cream Brands

Facebook Presence of Ice cream Brands

Baskin Robbins Vs Perry’s Ice Cream

By Gursewak Singh Brar

Today I will discuss about the Facebook presence of two ice cream brands Baskin Robbins and Perry’s ice cream. When we look at the Facebook page of Baskin Robins, we see that the most of the posts are images that talks about the products of the company. It can be seen that very little or no influence is given to the keyword highlights. From the last 25+posts, we see only one promotional post that is named as “Happy end-of-January! Let's #Celebrate31!” The post is focusing on 31% off on pre- packs on every 31^st day of the month. The Facebook posts are updates every 2 days or so, even though they are just images of their products without any engaging content. We do not see 50/50 rule followed by the posts because most of the posts are about products. The most successful post is about Valentine’s Day personalized Ice Cream Cake. This post generated about 657 likes, 108 shares and 350 Comments.

(Screenshot of successful post on Valentine’s Day advertisement by Baskin Robbins)

On the other hand, Perry’s Ice Cream is using mix of media to show its presence on Facebook. There are lots of promotions, links to other sites, and videos about special events that are being used by Perry’s on Facebook. We can see on the Facebook page that Perry’s ice cream is using give away promotional tool to promote its product named “Bad Breakup” to share and win. It is also sharing third party posts like Step out Buffalos and IB time’s page on benefits of Ice Cream for health. We can see that Perry’s following 50/50 rule. Perry’s post about Bad Breakup brand was most successful that generated about 846 likes, 367 shares and 85 comments. 

     (Screenshot of successful advertisement by Perry’s Ice Cream)

Company	# Likes	# People talking about	# Checked in
Baskin Robbins	9,041,820	1,112	1,452,629
Perry’ Ice cream	56,531	1,601	1,567