Facebook
Presence of Ice Cream Brands
Chapman’s
vs Nestle Drumstick
By
Mitchell Laskowski
Chapman’s
Ice Cream maintains a strong presence on Facebook. They post multiple times per
week and are constantly responding to customer’s questions and comments. They
do not follow the 50/50 rule considering almost all of their posts are
specifically about Chapman’s Ice Cream.
They do offer lots of content to try and engage with their fan base such
as ice cream design contests and free items giveaways.
Chapman’s most popular post om Facebook is a
preview post for some new products that they plan to release in 2017. This post
received quite a positive response from fans receiving more than 900 likes and
87 shares. The comments show that the fans are interested in the new products
and even make suggestions on how the brand can improve their new product line.
“Chapman’s
most popular post on facebook”
Nestle
Drumstick is a different story when it comes to Facebook. They are not active
posters, with only an average of 1-2 post per month. The posts show up more
frequently during the summer months when they are receiving more business. Just
like Chapman’s, they do not follow the 50/50 rule as well. All of their post
are centered around the Nestle Drumstick. No additional content is offered to
help engage the fan base. Some sort of
contest or giveaway could bring a lot more life to this Facebook page.
The
most successful post from Nestle Drumstick would have to be their Valentine’s
Day from 2016. This little joke managed to get them over 700 likes along with
50 shares. Overall the comments in response to the post were positive.
“Most
popular Facebook post from Nestle Drumstick”
To
conclude this post, I have included some of the quantifiable data from the Facebook
pages.
Chapman’s
|
Nestle Drumstick
|
|
Page Likes
|
53,759
|
1,108,884
|
Average Comments per
Post
|
52
|
6
|
Average Likes per Post
|
225
|
175
|
Average Shares per
Post
|
17
|
22
|
Average Post per Month
|
6
|
2
|
Use of 50/50 rule
|
19 Self Post / 6
Industry Posts
|
25 Self Post / 0
Industry Posts
|
Very interesting details comparing these brands. These are two of my favorite brands. I was wowed by the fact that Nestle drumstick have so much followers and their Facebook page.
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