Analyzing
Fan Pages, Influencers and Inbound Links for Ice Cream Brands
Fan
Pages, Influencers and Inbound Links for Chapman’s and Nestle Drumstick.
By
Mitchell Laskowski
Chapman’s:
Chick
Advisor is where female users are able to review products that may appeal to
other women. Currently all of the reviews for Chapman’s have been 5 stars. The
comments provided by the users gives us a good insight into how they feel about
the brand and products. (SPOILER ALERT) They like it!
Here
we have a blog post from a self-proclaimed “Ice Cream Snob” that goes on to
give a review of Chapman’s ice cream ball cones. The review explains a lot of
the details of the products, while also giving insight into the making of ice
cream.
Up
next is a review of Chapman’s new kid’s product line conducted by Monster Crew
Reviews. YouTube is a great channel for sharing review on food products because
it lets customs actually see the real product, not just what’s shown in
advertisements.
Nestle
Drumstick:
Influenster
is another review website which focuses on the female demographic. The webpage
includes a very large amount of customer reviews and comments, as well as a
4.8/5 rating among users.
This
blog tells the origin story of how the waffle cone was born, and in turn helped
create the first drumstick. It then turns into a review of the Drumstick which
does not end very well for nestle.
This
video by JoeysWorldTour provides a product review of a rare cinnamon flavoured
Drumstick called Cinnamunch. The review tells you a lot about the product,
mainly with the reviewer’s reactions while eating the ice cream.
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