Twitter Presence of Ice cream Brands
Baskin Robbins Vs Perry’s Ice Cream
By Gursewak Singh Brar
When we look at the Twitter accounts of Baskin Robbins and Perry’s, we can see that both the companies are doing pretty much same as they are performing on Facebook profile. Most of the tweets are exact copy of what they have posted on Facebook. The same images with same titles are posted on both Facebook and Twitter platform by Baskin Robbins. The keyword is mainly the name of the brand itself. There are some retweets by Baskin Robbins of their customers on twitter. Here too Baskin Robbins failed to follow 50/50 rule. The successful post was Hello February! #LovePotion31 #FlavourOfTheMonth #BaskinRobbins. This post reduced 16 likes and13 retweets.
(Screenshot of successful post on Love Potion 31 advertisement by Baskin Robbins)
As we have discussed earlier, Perry’s doing same, whatever it is doing on Facebook. It is tweeting about its talk on news about new product. Some promotional campaign is running here about Bad Breakup give way. As most of the posts are similar to the Facebook posts Perry’s following 50/50 rule here too. Perry’s Post “A break up is not so bad when ice Cream’s involved! Today’s your last chance to enter for a home delivery of our new Bad Breakup! Earned 7 replies, 50 retweets and 23 shares.
(Screenshot of successful post on Bad Breakup advertisement by Perry’s Ice-cream)
Company
|
#Tweets
|
#Followers
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#Likes
|
Baskin Robbins
|
1421
|
3709
|
347
|
Perry’s ice cream
|
5388
|
4658
|
3668
|
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