Content
Marketing Campaign
Content
marketing idea for Chapman’s Ice Cream
By
Mitchell Laskowski
“This is a student-concept
for a Sheridan Pilon School of Business Digital Marketing Course”
#IceCreamDream
will be a contest where fans will take pictures of themselves or their families
eating Chapman’s Ice Cream in exotic locations. This activity causes families
and friends to plan out a special location to take a photo for the contest, and
get enjoy Chapman’s Ice Cream while doing it. Chapman’s is a family owned
Canadian company with most of their customers being Canadian families so this
contest should really connect with the fans.
This
promotion can take place over Facebook, Twitter, YouTube and Instagram. People
must be following at least one of our social media accounts to qualify for the
contest. Having the hashtag #IceCreamDream posted with every photo/video helps
bring awareness to our marketing campaign. The goal is to greatly increase the
amount of followers on all our social media accounts, and increase the
interaction we have with our fans.
The grand prize would be a family dream
vacation anywhere in Canada. I could be possible to partner up with Government
of Canada to offer better prizes such as trips to National Parks or other
important areas of Canada. Many secondary prizes such as free ice cream should
be given out throughout the contest to encourage participation and to help make
the fans feel like winners.
This
campaign could take place anytime of the year, but summer would be the ideal
time. Ice Cream sales are at their highest and it is easier for people to
travel around in the warmer weather.
